What on earth gave articles such a bad name?

The answer is not too difficult to fathom. Anybody can write an article and post it somewhere, which is precisely why there is always a mad rush to write and post like crazy without really understanding exactly what one is doing. Few people, for instance, understand search engine optimization (SEO) and how it works. Matters have been made worse by the fact that leading search engines are constantly altering and adjusting their search engine algorithms to deal with cheats. What this means is that most of what you may have known about search engine optimization barely six months ago, could be obsolete today. So the inevitable results have been pretty predictable for most of those rushing in to post articles for the first time. They hardly end up with any results even after putting in some very hard work. They then quickly jump to the conclusion that articles just don't work in online marketing. And they quickly spread the word round.

Is There Any Evidence To Prove That Articles Marketing Works?

The truth is that there is plenty of evidence to prove that articles work and you can check it out this evidence for yourself.

Go to your favorite search engine and type in a keyword phrase for some information you need. When you get the search results click on the one you think is most relevant. Chances are that you will end up on a page with an article. What has happened here is that some keywords have led you to an article. Articles are what the search engines are all about. Articles are what the World Wide Web is mostly made up of. So how can anybody say that articles don't work online?

It is a fact that there are some articles online that end up receiving millions of hits daily. How then can somebody look anybody straight in the face and say that articles don't work?

What Usually Goes Wrong In Articles Marketing?

There are a number of common mistakes most people enthusiastically attempting to market their sites with articles for the first time, usually make. The first is that they post their articles at places where chances of them being seen are slim. The terrible truth is that many article directories hardly have any traffic apart from that of folks posting their articles just like you. And neither do those directories have a high Page Rank (PR), meaning that your article posted with them will never appear anywhere near the top ten results of any search. So the inevitable result is that you will hardly receive any traffic from that article.

In fact many webmasters do not know it, but it makes a lot of sense to post an article at just one high traffic article directory and then to sit back and let the viral marketing powers of the web work for you. In most cases, if your article is interesting, it will end up being re-posted at numerous other sites saving your time-consuming exercise of sitting at your computer to post your article to hundreds of article directories.

Because of duplicate content issues and the fact that most article directories have attracted the attention of spammers these days, it is not advisable to repost what is at your site at article directories. The best technique is to identify an excellent article at your site and then write hundreds of articles advertising and attracting attention to it which you can then post at a high traffic articles directory.

Article Marketing Will Only Succeed If You Get The Keywords Right

You can write the best articles in the world but if you haven't gotten the keyword phrases right, they just will not work for you. Keywords are supposed to be as relevant as possible and designed to help those who are looking for the information you have at your site to find you. Then keywords of course have to be as popular as possible. This is another reason why selecting a niche topic to focus on before you even launch your site, is so important.
If you get your keywords right and have a workable plan, then articles marketing will be transformed from something that most folks do not believe works, to the most powerful marketing tool ever known to man.

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Links From Other Web Pages And Blogs Can Get You Huge Traffic

There are very few marketing methods, if any, that are more effective in generating huge traffic for a web site than relevant links from other web pages and blogs.

These links are the real secret for the huge success that many web sites and blogs have enjoyed for a long time. This is because links tend to last for a long time, constantly sending targeted traffic to a site.

This is the reason why an effective web master has to constantly be thinking of ways and means of generating a constant flow of new links pointed at their site. Actually everything they do should be done with the acquisition of links at the top of the list of objectives that is at the back of their minds.

There are actually many ways of generating these valuable links to a site. This includes the writing of content that is effective in link-baiting or attracting links from other sites. Usually such content will tend to be either controversial or based on a hot issue under discussion in the industry covered by the site. Alternatively it could be a valuable resource useful to many and other sites will therefore tend to quickly link to the relevant page on your site. Link-baiting content is capable of generating hundreds of links pointing to a site in a matter of hours.

The other effective way of acquiring these valuable links is by distributing some of the articles on your site to other article directories complete with a resource box that will have prominent links pointed at your site. These links will tend to be complete with anchor text, which is also very important in helping a site gain better search engine rankings and therefore traffic.

The other very effective way to quickly accumulate links is by purchasing them. The huge advantages with purchasing links include the fact that you can control the rate at which you acquire them and they will usually tend to be very high quality links that will win you regular traffic for years to come.

Why Pop Up Ads Are Such A Powerful Way To Collect Email Addresses

There is no doubt that pop-up ads have proved to be extremely effective in collecting email addresses at many a web site.

While it is true that pop up ads can be intrusive and annoying to most surfers, so much so that some of them often go to great lengths to avoid them. However this is only true in cases where the pop up ads are completely irrelevant to the contents of the site being visited. It has clearly been proven by the very successful use of these pop up ads to harvest email addresses at many sites.

Interestingly, although both pop-up and pop under ads seem to work well, it is pop up ads that seem to yield the best results. These pop up ads usually appear moments after an eager surfer or prospect has arrived at a site, and usually make use of a very enticing headline to offer a free email newsletter to the site visitor. Quite often a free special report of great value is given as an incentive for signing up for the newsletter.

Of course the prospect can close the often-smaller window pop-up with the email newsletter offer and continue to explore and read the contents of the site. This is important because only a small fraction of the visitors to the web site will end up signing up for the newsletter. You do not want to annoy the vast majority of the rest of the visitors to your site with constant pop up ads that are difficult to get rid of and thus greatly hinder proper access to your site.

Another even more popular way of harvesting email addresses is to offer free software or software on free trial basis. In most cases software offered in this way using the pop-up ads is a much more effective way of collecting a huge number of email addresses for an opt-in email list rather quickly.

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Why Good Copy Writing Is So Important In PPC Ads

It has been proved time and again that the most successful PPC advertisers started small and by repeatedly re-investing their profits grew to the huge size and huge sales position they now enjoy. This is in sharp contrast to the offline model where the biggest budget tends to prevail.

The other big difference between PPC ads and conventional offline ads is the fact that image ads are common with the latter. Usually image ads put little pressure on the creative ability of the copywriter because the results are hardly ever measured with the exactness non-image enhancing PPC ads are measured with. Actually PPC ads are designed to focus on doing only one thing, and that is driving as much targeted traffic as possible to a site so as to yield the highest possible level of sales.

To do this, the headline needs to not only flag the targeted, required audience, but it also needs to be so attractive that most of those who are targeted who end up being exposed to it will have little option but to click through to the site.

This calls for very skilled copy writing and perpetual testing designed to improve the click through rate and the resultant sales from the PPC ad.

Clearly the most important part of the PPC ad is the headline. The copywriter will have very few words at their disposal to flag the targeted market and to also give them a good idea of what the site is all about. Sensational headlines for the sake of it do not work with PPC ads because even if one achieves high traffic, very few hits will be turned into sales thus resulting in a loss for the advertiser because the ad is being paid for based on the click through rate.

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Does Owning More Blogs Mean More Adsense Profits?

There is no denying the fact that putting your eggs in several baskets seems to work well with Adsense. Yet there are those who draw a huge check every month from a single blog site.

Do blog site owners who own more blogs make more Adsense profits?

This is an interesting question to ask because there are well known bloggers who make huge profits from one single major blog. However there are also other equally well-known blog site owners who make their Adsense money from dozens of different blogs. So where does that leave somebody who is just starting out?

There is no denying the fact that putting your eggs in several baskets seems to work well with Adsense. Traffic volumes tend to fluctuate sometimes and if one site does not do well on a particular day then one of the dozen others will and in this way the blogger will be able to maintain their high daily sales and ultimately their big monthly check.

With the various online advertising and marketing tools available these days, it is not too difficult to run several blogs successfully and have each one attracting enough traffic for you to make significant revenue from Adsense. In fact you do not need a very big budget to be able to achieve this. You can for instance start with a small amount invested in PPC campaigns for each blog and then re-invest from the profit and returns you receive and in this way build up a huge targeted traffic for many of your blogs.

You can also combine this with free creative methods to attract traffic to each of your blogs.

This is not to say that anybody with just one blog is doomed to failure. Far from it, there are a number of advantages of having only one blog to focus and concentrate all you efforts on. More so if you are just starting out in online marketing. It is easier to try out things and be able to see the results of your efforts. Sometimes when you have too many blogs, monitoring their progress and the various programs and campaigns you are testing may prove to be quite challenging.

Ultimately it is up to you as an individual to decide what feels more comfortable for you – one Adsense blog or several.

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Why Your Most Important Ad Is Your Web Site

There are webmasters who have very successfully pursued the marketing strategy of using their sites as their main advertising tool and doing various things including giving visitors an incentive to refer others to the web site.

It is just amazing how people will spend so much time, effort and money on marketing their web sites and then totally neglect to allocate any time to the improvement its’ improvement and maintenance.

They will hardly take the time to improve on the content and design. Many times they will not bother to ask themselves how long a visitor is bound to spend at their site, once they are there. All these are critical issues that are even more important than the actual marketing of the site. The reason is simple – It is useless to drive traffic to your web site if most of the visitors will end up hitting the “back” button the minute they set eyes on your site.

Always remember that your web site or blog site is your most important advertisement. It is in actual fact a much better strategy to start off working very hard on your site and testing various pages to see how your potential visitors react to it. Before you launch any marketing or advertising campaign for your site, you must for example know which of your pages is the most popular with visitors.

There are webmasters who have very successfully pursued the marketing strategy of using their sites as their main advertising tool and doing various things including giving visitors an incentive to refer others to the web site.

One of the most effective ways of generating this initial traffic to help develop your site is with the use of traffic exchange advertising. The added advantage here is that you are at the same time able to visit many other sites to see what they do to retain visitors at their sites.

Even if you wish to use other marketing methods, it helps a great deal to ensure that your most important advertisement is well able to retain visitors and to attract repeat visits. This is really the only way that you’ll be guaranteed to get good results whichever marketing and traffic generation tool you choose to use.

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How To Create Hot Selling Headlines For Your Ads

Even in the offline world, leading ad copy writers usually test half a dozen headlines, often getting results that surprise them, before finally settling on the one that has proved to be the hottest seller.

It greatly surprises the uninitiated to discover that internet advertising professionals and copywriters spend much more time on their headlines than on any other part of their ad copy. Sometimes they will come up with dozens of different headlines before they finally settle on one that they'll use.

Even in the offline world, leading ad copy writers usually test half a dozen headlines, often getting results that surprise them, before finally settling on the one that has proved to be the hottest seller.

What all this clearly tells us is that it pays to spend a lot of time on your headline. It is not too difficult to figure out why. Clearly the headline will decide how many prospects will read past it and ultimately how many will click through to land at the desired target site.

The most common mistake made by people who write headlines is to try and appeal to everybody. Quite often this will end up in you appealing to nobody. Actually your headline should flag the exact people you are interested in. The more specific the headline the better.

The other common mistake is to tell the whole story in your headline. Have you ever come across a headline that tells you the entire contents of what follows? Naturally you will not bother to read it. This is one of the reasons why headlines that ask questions are so effective. Curiosity is a very strong human emotion that many leading copywriters use in their headlines.

A good place to learn how to write good headlines is to scan through the headlines of leading supermarket tabloids. There is probably no other harsher and more demanding school for headline writing. One headline can sell a few thousand copies of a supermarket tabloid while another on the very same story can sell a couple of million copies. The same truth can be applied to the potential sales you are capable of making at your site, based on the headlines you choose for your ads.

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Extensive And Constant Testing Of Ads Will Make All The Difference

There is little doubt that one of the most important secrets behind the success of any online business is constant testing and research.

It is no accident that some sites have grown in leaps and bounds, steadily improving their traffic as well as search engine rankings over a long period of time while others have faded into oblivion. The truth is that there is hardly any other way of achieving success online other than by constantly testing everything at ones’ site.

One of the critical features that can yield huge improvements if constantly put under the microscope of testing, are advertisements. There should really be no excuse for not testing online where tracking is so easy.

For instance ads that a webmaster is using to generate traffic to their web site should be tested extensively. Answers should be found to key questions like;

Which particular ads are yielding the best response?

What position is most effective in generating click through to the site? Most people will generally place their ad above their logo so the ad is first seen by visitors.

Which color or color combination works best? Test different colors schemes. You want colors and outlines to blend and mesh well with your web site. The key is making your ad eye catching to the client and causing a curiosity in them that will lure them to read and then click your ad and hopefully even purchasing your product.

Which types of ads get the best results? Is it PPC ads, banner ads or text ads? It is crystal clear that banner ads have a lot going for them. The use of color and image can be powerful and should never be underestimated. Mostly banner ads begin to work effectively where the audience is highly targeted and very relevant to what is being advertised in the banner ad. Still it is important to note that text ads tend to do much better than banner ads in situations where they are not targeted very specifically and where they are not relevant to a particular web site audience. Both types of ads have their own unique qualities that will generate web traffic.

The huge advantage with testing is that the webmaster will be able to make constant little adjustments, which will have the effect of ensuring that there are little small improvements happening all the time. It matters little how small these improvements are because the important thing is that they will all quickly add up to make a huge difference in traffic at the site within a very short space of time.

It is important to note that there can be no end to testing. Even where a successful ad is improved on to the maximum by continual testing and the appropriate adjustments, the webmaster can then embark on the mission of creating an even better ad that will pull better than their current best pulling ad.

This is the real secret to true success in online marketing.

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Does Owning More Blogs Mean More Adsense Profits?

Do blog site owners who own more blogs make more Adsense profits?

This is an interesting question to ask because there are well known bloggers who make huge profits from one single major blog. However there are also other equally well-known blog site owners who make their Adsense money from dozens of different blogs. So where does that leave somebody who is just starting out?

The key thing to remember about a blog site is that a blogs main function is being a web log or online diary. As the term "online diary" suggests, this is where a blogger can generate a lot of interesting personal comment and intimate details and information about a particular niche subject or topic that they have chosen to cover. Blogs are quick and easy to set up. Blogs are a less expensive way of advertising your business

The fact is that a blog is hardly the place where you would want to reach for your credit card. Yet this does not make a blog less important. Blogs are classified as being increasingly important to any web based entrepreneur because it is where all the action is. In actual fact traffic is generated in large quantities at blogs and then re-directed to web sites for the actual sales transaction to be consummated.

On the other hand there is no denying the fact that putting your eggs in several baskets seems to work well with Adsense. Traffic volumes tend to fluctuate sometimes and if one site does not do well on a particular day then one of the dozen others will and in this way the blogger will be able to maintain their high daily sales and ultimately their big monthly check.

With the various online advertising and marketing tools available these days, it is not too difficult to run several blogs successfully and have each one attracting enough traffic for you to make significant revenue from Adsense. In fact you do not need a very big budget to be able to achieve this. You can for instance start with a small amount invested in PPC campaigns for each blog and then re-invest from the profit and returns you receive and in this way build up a huge targeted traffic for many of your blogs.

You can also combine this with free creative methods to attract traffic to each of your blogs.

This is not to say that anybody with just one blog is doomed to failure. Far from it, there are a number of advantages of having only one blog to focus and concentrate all you efforts on. More so if you are just starting out in online marketing. It is easier to try out things and be able to see the results of your efforts. Sometimes when you have too many blogs, monitoring their progress and the various programs and campaigns you are testing may prove to be quite challenging.


Ultimately it is up to you as an individual to decide what feels more comfortable for you – one Adsense blog or several.

How To Select The Best Marketing Tool For You

The fact that there are so many different ways of marketing and several online marketing tools available can also mean total confusion and uncertainty on the side of the site owner. It becomes very difficult for a webmaster to choose what particular marketing weapon at their disposal to make use of.

Actually it usually helps a great deal if the online entrepreneur can approach the whole issue in a systematic way with a clear objective in mind.

To start with it is important that one determines what sort of budget they have at their disposal for this exercise. Although there are a number of free online marketing tools that can be quite effective, the truth of the matter is that a webmaster is unlikely to succeed if they do not combine free methods with other tools and techniques that they will be required to pay for.

Then it is also important to determine what the current priority of the business is. For example if the site is at its’ infancy then the main objective will be to try and attract as much traffic as possible. The idea will be to allow the webmaster to start gathering important statistics about the site, like the most popular pages and the products attracting the most interest from visitors to the site. At this stage the web site or blog site will still be trying to feel its way round and in the usual initial efforts to try and find its’ true niche in the market. At this stage traffic exchange advertising as well as pop up and pop under ads will make a lot of sense.

However if the web site is a little more established and looking for a much more targeted audience, then email marketing and use of SEO tools will usually be much more effective.

In fact as a business grows older and more statistics are accumulated, it should be much easier to decide on what marketing method to use based on past experiences and tests carried out.

Legitimate, professional email marketing is one of the best way to attract new visitors to your web site and keep them coming back to buy your products or services over and over again.

Majon's co registration email marketing leads allows you to have access to e-mail addresses of people who have signed up to get more information about your products or services as part of the sign up or purchase process at another web site or through another company. These are the most valuable leads and you can have them right at your fingertips. The benefit is that you have access to quality e-mail addresses for people who really want to hear from you. These kinds of leads allow you to make the most of your time and effort by communicating only with people who have already said they are interested in your business.

Selecting the best internet promotion tool comes from knowledge. Knowledge is a powerful tool. Once you have the right knowledge and understanding you can use that information over and over again to grow your business.