Sunday, July 29, 2007

How Email Marketing Software Can Give You More Leads That You Can Handle

Few will argue over the fact that there are hardly any online marketing tools that will give you results faster than email marketing. Yet it is also true to say that creating your opt-in email list can be quite a challenge. In fact it has often proved to be a nightmare to many webmasters.

The sad result has been the all too common scenario where a person plunges into email marketing very enthusiastically only to quickly throw in the towel in frustration shortly after.

This is where email marketing software comes in. This is one software tool that has made a huge difference for many online entrepreneurs all over the world.

Why Many Find Email Marketing Software So Useful
There are a number of good reasons why so many people find email marketing software so useful. The most obvious is the fact that email marketing is by nature very labor intensive and often involves lots of repetitive boring tasks that must be done. In actual fact the way humans were created is such that they quickly get bored and lose concentration when they get involved in repeating the same tasks over and over again. This is even truer in this information age we live in when it is so easy to get a computer with the right software to accomplish so many wonderful things for us.

Email marketing software ensures that all the necessary tasks are done quickly and constantly without you even having to think about it. In fat the people who use software often look back and wonder how they ever managed without it.

Email Marketing Software Makes List Building Scientific
There is one particular common mistake online marketers make all the time. And this is to approach the task of list building blindly, going about it in some trial and error manner. This is a big mistake that has cost so many people their businesses. The right approach is to start with a specific goal and objective in mind and then to work out what exactly you need to do to reach that goal.

Email marketing software makes all this extremely easy. In fact the software forces a scientific approach to your online marketing, which virtually guarantees success in any email marketing venture or campaign.

Email Marketing Software Forces You to Be Focused
It goes without saying that for you to be successful at anything on the World Wide Web, it is very important for you to be focused in everything you do. The web is a huge place where it is easy to get lost. To start with there are so many distractions and things bound to lead you off in the wrong direction or just divert you off-course.

The truth is that ordinarily it will take a lot of discipline patience and hard work to be able to achieve this on your own and without the help of any software. However when you introduce email marketing software into the equation it becomes very easy. The marketing software is already built to focus unemotionally on some key specifics in the whole marketing effort.

Email Marketing Software: Makes Testing Much Easier
The sad thing here is that few online marketers realize how important testing is in any form of direct marketing and especially in online marketing, which is as direct as they get. Testing and then carefully measuring the results and comparing with other test results is a very powerful marketing tool that will help anybody quickly arrive at what is the most ideal way forward which will give the best results and response from the market.

Software naturally makes testing much easier to accomplish complete with the measurement of results. The best thing about most email marketing software is the fact that you get everything in one software package and literally almost on one page. This makes analysis very easy.

In Conclusion
It is not just any software that will help you accomplish all this wonderful things. The truth is that you require good
email marketing software created by people who understand the challenges of email marketing. Once you have gotten this right, there is really no limit to what you can achieve.

Tuesday, July 24, 2007

Online Marketing Using Video

Using streaming videos in the internet as a form of marketing is a relatively new approach. Currently, most marketing brochures and newsletters are using text and pictures in combination to attract a consumer’s attention. Some pictures are a combination of still and animated objects to better the chances of attracting a prospective customer. But, if there is anything advertisers and consumers have learned about marketing, television advertisements are still the best way to attract attention for a product and keep it in the consumer’s memory.

To fully understand why internet streaming videos are the next step in online marketing, we need to be able to grasp the objective of advertisers and the effects of the different methods of advertising.

To begin with, online advertising began mainly with newsletters in the form of emails or pop-up screens containing pure text and some inanimate pictures. As internet users became more and more accustomed to surfing the WWW, these newsletters and pop-up advertisements gradually turned into annoyances. Marketing newsletters started to look like junk mail and pop-up screens became similar to billboard advertisements that you see everyday. Also, pop-up screens disturbs the rhythm of internet surfing. There you are browsing away when you see a link or article which you decide to follow or read. Just as you are about to click on it or just as you are in the middle of reading it, the pop-up appears and displaces your current browser window behind it.

In short, these common forms of advertising soon became major annoyances in most cases that anti virus software developers soon added anti pop-up features in their products thereby drastically reducing the number of consumers that these pop-ups were able to reach. To add emphasis to the drive against pop-up advertising windows, Mozilla developed a built-in anti-pop up utility into their web browser, Firefox. Just as the pop-window is about to open, Firefox immediately denies the opening of this new browser window. Nowadays, I rarely see pop-up screens on my computer when I browse the WWW.

As far as email newsletters and advertisements are concerned, a similar phenomenon is occurring where they have suddenly evolved into what is known as junk mail or spam mail in internet language. Again, anti-virus protection software creators incorporated spam mail protection within their software while numerous sites in the internet make available free, down loadable anti-spam software. The biggest blow to spam email marketing was when e-mail providers decided to add anti-spam or spam blocking utilities in their website. As a result of these measures against pop-ups and spam messaging, an avenue in internet marketing is about to close.

Curiosity is perhaps the most powerful motivator in a person. Video grabs a person’s curiosity faster than you can blink (that’s because you won’t be blinking). After their attention is focused on the video the key is to maintain or improve on that initial level of interest.

Animated pictures and videos are very powerful
internet marketing tools. If a marketing video upon its creation is imbued with humor, a bit of suspense and, finally, relevance to the general public, its effects will be visibly seen in the black ink accountants’ use in their books to indicate income.

The best way to grab a person’s attention is by arousing his curiosity through the use of internet videos. Please remember that when you want to sell an idea or product, internet marketing with streaming video is the fastest and most efficient tool when it comes to getting your message across. Human beings are very curious animals and they love good stories. Always remember as good as the video is the quality of the product still matters in the end.

Sunday, July 22, 2007

Educating Through Online Video

People from third-world or developing countries who want to get updated or advanced education from industrialized nations are having a hard time, mostly because of immigration or visa requirements. This is much is true in countries like Japan, the United States and the United Kingdom, whose immigration qualifications are very stringent. In some countries, the United States requires that a certain amount be placed in trust as a bond to ensure that visitors do return to their countries of origin.

Educators in these developed countries recognize the desire of foreign students to avail themselves of superior standards in education. This is where the internet becomes a central tool in global, quality education.

If you go online today, you will find plenty of colleges, universities and even Ivy League institutions offering online education ranging from certification, degree, post graduate and doctorate level courses. These online schools and universities are certainly convenient for those who cannot enter developed countries due to lack of qualifications for visa approval requirements.

In the domestic front, these online schools become an alternative to the physically handicapped or mentally ill. For people with motor dysfunctions such as Parkinson’s disease, online education becomes a saving grace in their lives. It not only becomes convenient, but it also provides these people with a connection to the world right in their own home. Having the burden of education addressed by the internet is a convenience for the operators of care facilities as they can exclusively use these online schools for the education of their patients or as extra sources and materials used in their curriculum.

With all of these in mind, new materials and tools for online instruction need to be developed. Foremost among these necessary tools is audio and video streaming through the internet. Audio-video streaming allows for two people to instantly communicate from distinctly separate locations. An instructor can use the internet to talk to his or her student face to face, so to speak.

One thing our educators agree upon is that there is no better teacher than experience. In recent years, companies started manufacturing educational videos for use by infants. By using these video, infants are projected to start learning at an earlier age than before. Because of the audio-video experience, the attention given to these videos by an infant is considerably more than they would give to a children’s book. In being able to grab attention and interest, the video succeeds in educating the mind of the child.

In the same manner, the use of audio and video in the education of older children, juveniles and adults is a more interesting and entertaining experience than a plain chemistry book. With a person actually able to see the animated structure of an atom, the curiosity of that individual is stimulated. When people become curious, their imagination becomes active and they strive to gather more information about the subject.

This is where the importance of education through video lies. The content (assuming that it is interesting) grabs the viewers’ attention and stirs their curiosity, thereby stimulating a thirst for knowledge.

As internet audio-video streaming technology improves, the more use they will become to online educational institutions. People who have knowledge of how to install and use these utilities are quickly becoming assets to many entrepreneurs, especially those businesses that are situated in the internet.

The use of video streaming technology by websites has ballooned significantly. Even websites designed by amateurs and those people who have their own blog sites are starting to sprout videos. Video streaming is starting to grow. You might want to grow with it.

Friday, July 20, 2007

Online Video Demos Do Work!

Let’s face it. The internet is a very convenient shopping establishment. You don’t need to lose time getting to a store and you don’t lose money for paying cab fare or gasoline.

But in many cases the one thing that I lose money on is when my wife goes on an inspired shopping binge. As a result of this convenience, more and more people are regularly logging onto the internet to shop. Manufacturers, distributors, independent shops, importers and exporters realize the strong earning potential by being online. The internet has its own economy and the potential to earn money is incalculable.

For this reason, internet marketing firms and advertising agencies joined the bandwagon with frenzy. You have this newsletter as a result of this new economic development. Every year, different strategies are being formulated, developed, tested and applied to better and improve existing advertising and marketing methods.

At the start, most advertisements were in the form of combination text and picture messages. Pop-up windows were developed to open new browsers windows where products and ideas could be advertised. This improved to animated pictures with text and finally to full streaming video with audio.

The pop-up text and picture window was a success; but not as much as advertisers and marketing specialists hoped it would be. For one thing, people soon grew tired of these pop-ups that, as soon as they appeared, they were immediately closed. You wouldn’t stare at a billboard you see everyday, right? To further add to the loss of advertising opportunities, anti-virus software and other protection software utilities were created to prevent pop-up messages from appearing. Mozilla developed the Firefox internet browser which has a built-in feature that immediately blocks pop up ads from opening. Pop-up ads became, and still is, an annoyance much like marketing and advertising spam messages.

During this period in internet history, advertising through television still had no significant rival until internet video streaming was created. Let us analyze why videos are a more effective means of communicating.

The immediate and main concern of advertisers is to grab the interest of the consumer. When a new billboard is put up, you might stare at it for a couple of weeks before it becomes a common sight that you begin to ignore it. The same principle applies for pop-up windows. Pop-up windows are fun in the beginning because of their novel nature. Wow! I get to see all these special and discounted offers for different merchandise. After a while, however, it becomes an annoyance every time it interrupts your browsing. Also, staring at a picture will not turn it into a frog prince. You can only stare at an inanimate object for so long before you get bored. When boredom sets in because of monotony or constant repetition, the advertisers fail their jobs.

This is why advertising through television and internet video streaming is a most effective tool. The ability of a moving or animated picture to capture attention knows no bounds. Just look at people stopping in front of shops that sell TV sets to watch the videos being played. Advertisers know that a moving, talking and colorful video is an easy way to grab a person’s attention. In the internet, video streaming replaces television commercials as the number one method for marketing and advertising.

For businesses that require movies or trailers as a method of demonstrating their product, internet video streaming comes in very handy. Watching a moving picture that demonstrates how to assemble your child’s plastic swing is simply better than reading a manual.

Websites that offer online cooking classes will find video streaming a very helpful tool in demonstrating cooking methods and technique. A mechanic giving instruction on how to change your car’s fuel, oil and air filters is certainly a better option than reading a manual.

Internet video streaming is a definite advantage to entrepreneurs who want their customers to understand the merchandise they are selling.

If your customer understands how to use and knows about every detail of the product you’re selling, chances are he will trust your product and choose to buy your brand over anyone else’s.

Thursday, July 19, 2007

Email Advertising Back in Video

Being able to send attachments together with an email message is very helpful especially when you need to send important documents. The limit on the file size you can attach depends on the limit that your email service provider imposes on your email account as well as the limitation on the email account storage size that the recipient has. While it is now possible to send several MP3 files as email attachments because of the general increase in email account storage sizes, sending larger sized files like videos and movies may cause you to encounter problems unless you and the recipient have a paid email account which gives you several gigabytes of storage space.

In any event, sending video files through email may force you to compress and split the file into two portions in order for it to be accepted by the recipients email account. Then too, you will probably have to wait for the recipient to remove the first portion from their email account before you can send the next.

This is a problem for people involved in internet marketing as they know that videos are the most effective advertising tool in the world. Never let it be said that they have no creativity though, because, they managed to find a way around the system.

One way to circumvent this problem is to attach a capture image from the video file onto the email message. This capture image will serve as a preview of the video and embedded in the file will be a link to the video itself. Of course, you have to bear in mind that you are asking a person to view an advertisement. I wouldn’t do it, and most won’t either. You will need to give the customer an incentive to click on that link.

Webpage designing programs and utilities now allow for viewing multiple pictures in a single webpage. This picture cascade is similar to an automatic slide show presentation. You can capture several images from the video itself, compile them and send your message through.

If the customer does click on the image or slideshow, you have to options of how to let him view your video. The first one is already mentioned above. When the customer clicks the image, a new browser window opens and your video loads onto it. The second option is to use streaming video where, the video is stored in your storage device and the link on your email newsletter activates the video stream. In this manner, the customer is not displaced from his/her current browser, thereby causing you to avoid annoying your customer.

A few years ago, we saw the megabyte standard hard drive replaced by the gigabyte hard drive. In 2 to 10 years, the terabyte may become the standard storage size for a personal computer’s hard drive. How big is it? One letter or character including spaces and punctuations is equal to 8 bits. 8 bits equals 1 byte, 1,000 bytes equals a kilobyte, 1,000 kilobytes equals 1 megabyte, and so on and so forth. With this potential for increased storage capacity, email service providers may decide to increase account storage capacities again. This next increase will definitely accommodate an entire video file as an attachment to email messages.

In the meantime, creativity needs to take over where technology has deficiencies. To be able to send the best in quality video to your customers, you will need to go about it the most efficient way.

The terabyte hard drive has just been invented. Get ready for better video availability in e-mail.

Tuesday, July 17, 2007

Analyzing Keyword Profits

Pay per click advertising is a highly successful way to promote your online business and increase your sales. However, like all other internet marketing tactics, pay per click advertising isn’t for everyone. For this reason, you may be wondering whether or not pay per click advertising can help you. To determine whether or not you can benefit from pay per click advertising, you need to examine the profitability of keywords, namely the keywords that you would choose to be associated with your ads.

If this is your first time participating in a pay per click program, you may be wondering about keywords, namely what they are and what they are used for. When examining pay per click advertising, you will see that all advertisements are associated with keywords. Those keywords are matched up with keywords from various online websites that choose to participate in a pay per click program. These keywords will also determine the amount of money that you will have to pay for advertising.

When it comes to choosing your keywords, there are a number of factors that should be taken into consideration. Two of the most important factors are relation and popularity. You will want to choose keywords that are related to your online business or the products that you are looking to sell. For popularity, you want to choose keywords that are popular or ones that are actively being used in search engines. These two factors will help to ensure that your ads will not only be seen, but that they will be seen by the right people: your targeted market.

Once you have determined what keywords you would like to use, you can use a program that is often referred to as a “keyword worth tool.” One of these programs can be found by visiting By entering in the keywords or the keyword phrases of your choice, you will be shown sample advertisements and how much they cost. This tool will give you an accurate idea of how much you can expect to pay for each keyword that you would like your advertisements to be associated with.

As nice as it is to have an idea as to how much you would have to pay for a particular keyword advertisement, you are probably also wondering if you can profit from that advertisement. To determine this, you will need to examine what you are trying to sell. If you are trying to sell a particular product, you will want to take the price of that product and subtract it from the estimated keyword cost that you were given, when you used the above mentioned tool or a similar one. If you are just advertising your business in general, you will want to take your average sale amounts and subtract them from the estimated cost of your keywords.

When using the above mentioned formula to calculate the profitability of a keyword advertisement, there are some additional factors that should be taken into consideration. For instance, the price of a keyword advertisement can change at any given time. This means that the price you have to pay may increase or decrease. It is also important to remember that not all of your advertisement clicks result in a sale, but you will still be charged for each click. To get a more accurate estimate of profitability, it may be best to prepare for non-buyers. In fact, you may want to assume that only five out of ten clicks will result in a sale. This may help to give you a more accurate estimate of the profits that you may see when participating in a pay per click program.

Although it is best if you can profit from pay per click advertising, you may still want to give it a try, even if you feel that you cannot. With pay per click advertising, you are able to limit the amount of money that you spend each day. Being able to control the amount of money that you may lose is just one of the many reasons why you should give pay per click advertising a trial run.

internet website marketing , advertising on the internet , website promotion

The Most Popular Online Advertising Methods

Affiliate programs are marketing tools used by vendor sites such as Basically, you need to sign-up for the program and they will give you an affiliate ID number. You will receive instructions on how to create links to their website from your own website or written article. You can even create links to specific products on their website. When a person clicks on the link you made, the vendor site takes note of the reference number and your ID number. If the customer buys from the vendor, you are given a commission. In short, you promote their website and products. Once you have it set up, you just wait for the money to come in. Also, affiliates get discounts and bonuses based in the quantity of traffic that they are able to direct to the vendor site.

Autoresponders are the answering machines of the internet. Say, you have a number of products on the internet up for sale. These products are technologically challenging to most people so you will need to provide detailed information on how to operate and maintain the devices. If you do this on your website, chances are you will have a design problem since this will require large amounts of space on the webpage. With autoresponders, you can place a link for all the nitty-gritty stuff and a pre-composed email message will be sent to the one who requested it. You can place a form where they can write down their email address and place the link below it. You will need to do the pre-composing of those automatic replies too.

Autoresponders can be used in many ways. Aside from answering queries for detailed information requests, autoresponders can also be used as correspondence trackers. Different websites offer autoresponders with different functions. Some of these sites offer autoresponder services for free.

If you happen to have an existing website, you can correspond with another website to have your banner placed on their site. In exchange, you will need to accommodate their banner on your site. The same is true for links. You can place a link to another site while the webmaster of that site can place a link to your site. If you don’t have a banner, you can search for free or paid banner maker utilities in the web.

Internet classified ads are an available option for promoting your website. Some classified ads websites give away their services for free.

If you want to become a big vendor site, the way to go about it is through e-commerce. This entails setting up shopping carts for your customers so they can note down their orders. You will also need to analyze your payment system. Of course, you will need to accept payments from major credit cards but you can allow or deny payments made by check, paypal or money order.

Electronic magazine or E-zines are newsletters that get sent regularly to a list of e-mail recipients. These recipients are subscribed to the E-zine so spamming is not an issue. You need to have an article about your product handy and several links embedded within it just in case the subscriber decides he wants your pocket knife.

With mailing lists, you send out a bunch of emails to a target audience. This is where spam usually comes from. One form of mailing list let’s the consumer decide whether he/she wants to be in your mailing list. This is called the opt-in mailing list. I like this list.

There are still a number of money making ideas and utilities that have not been covered here. To tell you frankly, there are just too many of them to mention. Why not browse around and take a look for yourself. Researching and reading material can be a tedious a process, but the knowledge that you gain it from it might be just what you need to set-up or improve your own internet business.

Thursday, July 12, 2007

Successful Online Advertising Using Video

When you go to internet websites that activate pop-up screens in your browser, what you usually see are text and picture combinations that you usually ignore and close immediately because they are bothersome and not really interesting. You do pause and look at the pop-up screen if it contains some animated pictures or flashing images. When you pass by a store that sells television sets while walking, you look at the screens that have something playing or displayed in them. Between these comparisons, you will find the difference between still and animated images in terms of grabbing a person’s attention.

A still picture will remain a still picture no matter how long and which way you stare at it. An animated picture or video, on the other hand, will grab your attention by arousing your curiosity. Usually, it’s because you want to find out what happens next. It’s all about arousing curiosity.

The internet as it is today allows for streaming video technology that will let you view a whole movie online if you want to. In being able to use this technology to grab a person’s attention, advertisers are getting more and more creative with their strategies. I will look at a moving image because I want to know what it is and what will happen to it. Advertisers know that I will do this and so will the majority of other people browsing the internet.

Even so, unless the individual viewing the animation or video is interested in the advertised product at that time, advertisers will fail to convince a person to spend money. Of course, this is beside the point. The immediate goal of an advertiser is to grab attention. Sometime in the future, the individual will remember seeing the advertisement and will most likely make a purchase because of that simple memory. The memory of it is carried subconsciously and will resurface at a time when you need the product or see the product as you pass by it in the shelves of your favorite grocery store.

To compare to other forms of videos that grab attention, early infants and older children are fascinated by learning modules in video form. A story book with still pictures is just not enough to grab a child’s hyperactive mind. Again, video grabs attention by acting on the curiosity of the viewer.

Curiosity is perhaps the most powerful motivator in a person. For example, the “Stargate SG1” television series shown by the Sci-Fi channel in the US is not available for viewing in some countries. Video grabs a person’s curiosity faster than you can blink (that’s because you won’t be blinking).

Animated pictures and videos are very powerful advertising tools. If an advertising video upon its creation is imbued with humor, a bit of suspense and, finally, relevance to the general public, its effects will be visibly seen in the black ink accountants’ use in their books to indicate income.

Please remember that when you want to sell an idea or product, the best way to grab a person’s attention is by arousing his curiosity through the use of videos. Video is the fastest and most efficient tool when it comes to getting your message across. Human beings are very curious animals and they love good stories.

Online email marketing services, bulk email marketing services and email marketing software.

Tuesday, July 10, 2007

Create Your Online Training Video

It isn’t really as hard as it sounds. Let’s get rid of all those things that are hard to do. If you don’t know how to design and construct a website from scratch, you can use desktop publishing software that makes it easier to construct a website. Another option is to have your website designed by a professional. Professional website designers have a more mature outlook in designing websites. Furthermore, you are given guarantees that the website they constructed for you will not suddenly collapse or malfunction.

Now, the first thing to do is to determine what kind of instruction you will give in your website. Pattern your website after your topic of instruction so that you have a themed look to your website. If you are a mechanic, try having some pictures of tools or maybe a tire included on the site as part of the background wallpaper or in the video instruction section of the website. Next, you will need those instructional videos for your viewing public. Begin by writing a script for your instructional spiel. Divide your script with respect to the stages or levels of your instruction topic. Determine the price you will charge for your educational video service. Once you are done, you can embed the video into your website and see the final product.

If you are satisfied with what you’ve done so far, you can look for a website hosting service provider. Mind you, some website hosting providers will design the site for you for a fee if you so wish it. Aside from website hosting fees, you will have to pay for domain name fees as well as other charges that the website hosting company deems fair to charge you. Also, you need to be specific about the bandwidth that your hosting provider will give you. This is to ensure that your video streams will not slow down due to heavy user traffic.

Now that you are ready to start selling, you need to have a place where you can deposit your online cash. You will have to open a merchant account in a bank and have the bank and the hosting provider configure your website so that the payments you receive are forwarded to your merchant account.

Don’t be nervous. This will probably be a little heavy on the pocket but it will not cost as much as investments in stocks and bonds. Moreover, if your business does not earn you anything, you can stop and cut your losses or research and apply some advertising strategies.

Finally, don’t think of this venture as a pioneering enterprise. Internet video streaming for purposes of formal education and instruction has been in use for a number of years now. Even so, most instructional websites that have gardening tutorials, computer troubleshooting tutorials and a whole score of other tutorials do not have video streaming instruction in their web pages. Video streaming as a method for education and instruction is less than 10 years old.

The advantage of using video streaming is that it gives you the ability to convey your instruction without difficulty since people see you doing the action as you speak the words to demonstrate it. It certainly is better than reading or composing a manual. If you go for the write a manual method, you will need a pretty good writer who can translate technical details into more human terms. The writer will also need to be able to aptly describe necessary movements and motions for the student to understand the instruction.

It certainly is better to listen and watch somebody fixing a wall fan while watching him than holding a book in one hand and a screwdriver on the other. If you put yourself in place of the student, you will be able to imagine how easy it will be to learn from watching a person perform a lesson instead of reading about it.

People keep saying that our future lies in our children. To get to the future, we need to educate our children first. What better way to teach than to have instructional videos ready for them to learn from and enjoy.

Email marketing, email advertising, email marketing software

Monday, July 09, 2007

Search Engine Spiders and Their Purpose

Search engine spiders are by far one of the most useful things to come around in the last 10 years of the internet. They are useful not only to the web sites (Google and many others) that use them, but also to people who are searching for a particular site and those who run web sites. Spiders allow your site to be seen by the millions of people who use search engines every day. In this newsletter, we will discuss what search engine spiders do, how they work, and how to set up a robots.txt file and upload that to your site to keep spiders from visiting your site.

What are spiders and what purpose do they serve?
Spiders are essentially programs that “crawl” sites and report back to their superior (Google or whatever search engine they were created for) what their findings are. Their purpose is to make it easy for sites to get listed in search engines.

You might be wondering, what does it mean to “crawl” a site?
Well it means to visit and site and copy the information.

How do spiders work?
Spiders work by finding links to web sites, visiting those web sites, going through the content of a web site and then reporting the content of the site back to the database of the site which they are working for. Google spiders, thus, crawl sites and report the information back to Google’s database. From there, the information is added to Google’s search engine, and the site then shows up in Google search results. Much the same process happens with any other search engine spider.

How can I keep spiders from visiting my site?

You might be thinking, “Why would I want to keep such a useful thing from visiting my site?”

Well, the short answer is, sometimes site owners don’t want the spider to crawl on a particular part of their site. Some site owners don’t want spiders to crawl their site at all. The reasons for not wanting a spider to crawl a site or a particular part of a site vary, although most of the time it is because the site is either completely spam or features a page or two of spam.

If you’re one of those site owners, then you’ll want to create and upload something called a robots.txt file. We will briefly go over how to do this.

A robots.txt file
The whole purpose of a robots.txt file is to tell a search engine spider not to crawl the site or part of the site on which the robots.txt file resides.

Creating the file
Creating a robots.txt file that blocks out spiders is easy.
First, open up notepad. Then, copy and paste the following:
User-agent: *
Disallow: /

Once you’ve done that, save the file as “robots” and as a .txt file.

Uploading the file
Next, you will upload the file to the part of your site which you do not want the spider to visit.

So, if you don’t want them to visit, you’ll upload robots.txt to the news folder. If you don’t want the search engine spider to visit your site as well, upload robots.txt to your index folder. That’s all there is to it.

Using the robots.txt file to make sure search engine spiders DO visit your site

Believe it or not, the robots.txt file can be used to both disallow and allow search engine spiders to crawl your site. Here’s how to create and upload such a file.

Creating the file
Open up notepad and copy and paste in the following:
User-agent: *

You’ll notice that the only difference between this and the earlier example is that Disallow: is not followed with /. If it were, that would tell spiders to go away. Once again, save the file as robots.txt.

Uploading the file
All you’ll do is upload the robots.txt file to the part of your site that you want the robot to pay a visit to. So if you want the robot to see the whole site, just put the robots.txt file right alongside the index file. And you’re done.

Creating and uploading a robots.txt file to help make sure spiders don’t miss your site is fast and easy. So what are you waiting for? Create and upload that file now!
SEO Software, internet marketing software, email marketing
Increase Online Trust with Use of Video

Everyday consumers commonly think of online businesses as high technology enterprises. While there are indeed some websites that deal in high tech merchandise, most vendor websites trade mostly mundane materials like clothes, beddings and linen and other ordinary stuff we use in our daily lives. With common enterprises like these, the website is only another selling point for their inventory. What will be mostly displayed in these websites are pictures and short text descriptions of products. On the other hand, vendors that deal with high tech materials design their websites in such a way that it reflects the level of technology they work with.
In the eyes of a common consumer, websites that do not exhibit high technology design are probably failing or disreputable. When browsing consumers find your website somewhat lacking in style and technology, looking for another website that will satisfy their expectations is highly probable.
While it would be considered crass and distasteful to make your website look like the command center of the starship Enterprise, a few smatterings of high tech applications can give your website design reputation a good boost. In the beginning days of the internet, people tried to make their websites attractive by using lots of blinking and animated pictures in their websites. As website design matured, a more professional and modern feel gradually took over the blinking internet kaleidoscope world.
Today, website design is usually patterned or themed after the owner’s profession or business. Simple but tasteful and professionally elegant are now the norm in designing websites. However, this norm, like technology, is fast becoming obsolete.
As internet availability, data transmission speeds and bandwidths increase, the more options people have for designing a web site. In the beginnings of video streaming, video vendor sites were those that usually contained audio-video streaming capabilities. They used video clips or trailers of a movie to entice a customer to buy the whole video. Today, almost all vendors of video and audio have portions in their websites reserved for viewing movie trailers and listening to audio teasers.
Of course, it would be a mistake to discount or limit the use of video streaming to video and audio websites. Common vendor sites like can surely use video streaming to further enhance the shopping experience of a customer. After all, a customer would like to see the merchandise before she actually makes a purchase. Video streaming provides this specific aid to both vendor and consumer. Aside from viewing videos of the product from different camera angles, a short demonstration of the product can be included in the video just like they do in TV shopping channels.
Outside of video specific and trade merchandising businesses, video and audio streaming is also useful when it comes to other industries such as medical transcription, online education, medical facilities and personnel interconnectivity, online tutorials and instructional modules recorded in video format.
Most importantly, the spread of internet video streaming usage signals an advance in technology. With advances and discoveries, opportunities for new ideas and enterprises abound.
While it is great to have new technology available to, we need to put it to good use for it to be beneficial to us. In the case of websites with video streaming, the customer is assured that the products they sell are workable and crafted with quality. As internet shopping becomes more and more popular, vendor websites will have to see to it that they provide their customers a good look at their product.

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Friday, July 06, 2007

Common Misconception with Video in Ecommerce

The most common misconception people have for internet audio and video applications are with their usage. More often, video with audio, or one of these alone, are viewed as materials for entertainment or leisure in the internet. This misconception is beginning to fade fast.
The most obvious reason is the way audio and video are used as teasers to wet the appetites of prospective customers. The best examples of all websites that use this method are the shopping websites. These websites that sell hot selling products will design their web pages in such a way that highlights of a whole movie are embedded within the web page. In this manner, they hope to persuade the browsing public, who view the partial material, to purchase the product. In simpler terms, a viewable movie trailer is added to the site.
For commercial vendor websites that primarily sell movies and music, video and audio utilities are an integral part of their marketing strategy. They understand that most people want to see and/or hear what they are buying. They know that using video and audio to show their merchandise to customers wins half the battle for them to get the customers to buy.
For websites that are focused on selling published materials like books and audio books, a few narrated passages or several sample chapters of the material encoded in audio files is a good way to encourage a customer to buy their product.
Furthermore, testimonials of previous customers have a better chance of being noticed than those that are just encoded in text. Most people usually go to a website for a specific reason. For example, one person wants to buy an independent video but he/she does not know which independent video vendor website to go to. This person will use a search engine to find what he/she needs. Once found, that person will go directly to the part of the website where the video he/she is looking for exists.
In cases like these, the home or welcome page is bypassed where, most likely, all of the testimonials are situated. With audio and/or video applications installed in the web site, the testimonials can be streamed to the customer automatically to whichever part of the website he/she is in. Of course, using audio/video streaming now to project your testimonials is a bit extreme at the moment. However, future technology will make audio/video streaming a material of lesser bulk in terms of data transfer. There will come a time when the whole internet can be browsed by vocal commands.
To get back to the subject at hand, the ability of being able to project your merchandise, testimonials, and other points you want your customers to be aware of, by using audio/video technology is limitless and powerful. A single video clip lasting around 10 seconds is no longer considered a huge burden as far as electronic data storage is concerned.
What can you, as an entrepreneur, place into a 10 seconds long video so that you can gain your customers’ trust or make them aware of your other merchandise? Now, 10 seconds is a relatively short time, but it is plenty enough time for people to convey several points of view. If a 10 second video is worth more that a lot of text writings, what more a video that is 20 or 30 seconds long?
Internet audio and video streaming technology is getting more and more sophisticated. All you have to do is look around you and you will see people watching videos and listening to music with their I-pods, MP3 and MP4 players. Incidentally, the best sources for their audio and video needs can be found on the internet. So, imagine all the audio/video data streaming, downloading and uploading around in the internet, and you will have a good idea of just how measly a 10 second video is in terms of today’s technology.
As I said, the use of audio/video streaming on the internet is a powerful marketing tool. However, the technology for it has matured enough in that audio and video files use more space from storage devices such as hard drives and I-pods. Already, hard drives of computers have transcended the megabyte barrier and are now storing gigabytes of data (one gigabyte = 1,000 megabytes).

Email advertising; a successful website promotion and internet advertising method.

Wednesday, July 04, 2007

Your Google Adsense Questions Answered

Google Adsense is a very common method businesses use to advertise their business online. It involves working with other websites who host ads for various businesses. The host website gets paid a certain amount every time a consumer clicks the link to the advertiser’s website. This is an effective and low cost way of advertising. It is also a way for host websites to earn extra revenue. There are some frequently asked questions about Google Adsense, so I am going to provide the answers here for you.

What are channels? They allow the advertiser to see detailed reports about particular advertisements. This is a great way to find out what ads are doing the best as well as which websites that they are on are leading to the most traffic directed to your website. There are two types of channels: URL and custom. URL channels require you to enter the URL that you want to track. You can choose to track an entire website or only individual pages of it. Custom channels allow you to track information by a particular ad to compare them.

Websites that host advertisements frequently ask when they will get paid. Payments are only made monthly of $100 or more. You will receive either a check or automatic deposit, which ever you prefer, within 30 days of the previous month. If your earnings are less than $100 they will continue to accumulate until they reach more then $100. For example if you earn $110 in December you will be paid $110 within 30 days. If you earn $40 for December you won’t get a payment. If you earn $40 more in January you won’t get a payment. In February you earn $40 more. Your account balance is now $120 and payment will be received within 30 days of the end of February.

A common concern of website hosts for advertisements is do I have any control over the ads placed on my website? These websites do get the opportunity to filter the content that comes in for ads. You simply choose the Competitive Ad Filter in the AdSense Setup tab. You will be walked through the filtering process from there.

How much will I earn? This varies depending on the number of ads you host on your website, how much they pay per click, and the number of responses each ad gets. There is no set amount you are guaranteed to earn and no maximum earning potential.
How much will it cost? There is a five dollar set up fee to start advertising. Then you will be charged depending on the amount you agreed to pay per click. The more clicks your ads receive, the more you will be charged during that month.

What if I want to stop being a part of Google Adsense? Advertisers and websites that host advertising can choose to stop being a part of the Google Adsense network at any time. Written notice has to be mailed or emailed to Google. Within ten days the account will be discontinued. Advertisers will still be charged per click during that ten day span.

What if I have other questions or concerns? Google Adsense offers a wonderful customer service support team who are available 24/7. You can contact them by email or phone to discuss any issues you have with the program. You can also visit

Google Adsense is a great way to advertise as well as to make money hosting ads for other websites. If you are new to Google Adsense, chances are you have some questions or concerns about the program. I hope these answers have helped you. Remember that the Google Adsense customer service support team is always ready to assist you with any questions or concerns you may have.

Email advertising; a successful website promotion and internet advertising method.

Tuesday, July 03, 2007

Advertising with Google Adsense

Google Adsense is a program that allows businesses to advertise on other websites. They business only pays the host website when a consumer clicks on the link to take them to their website. This is a very effective way of advertising because of the millions of people who access the internet every day. It is also a low cost marketing method that businesses of all sizes can benefit from. Websites are eager to host advertisements for other businesses because it doesn’t cost them anything and they earn money for doing it when consumers choose to follow the link from a particular advertisement.

If you are interested in using Google Adsense to advertise then you need to make sure you are aware of their policies. This will make the process smoother for you and eliminate any misunderstandings down the road. This can be a great money maker or advertising tool, but only when it is used correctly.

There is no long term contract with Google Adsense. You can choose to leave the program at any time. You will need to provide written notice by mail or email to Google. All ads will be removed from your website within ten days. They also have the right to discontinue your business from the program at any time for not following their policies. You do have the right to file an appeal if your account is canceled. This gives you the opportunity to discuss the situation with a Google Adsense representative.

You must be approved by Google Adsense before you are allowed to be a part of the program either as a host site for advertisements or to post your ads. The owner of the website must be at least 18 years of age. The approval process involves an application that you complete with information on your website including keywords. You will have a response to your application within two days. Make sure it is completed entirely or your application will be denied.

All communications must take place with Google. This means if you have concerns or issues about an advertisement your business has on a website or about an ad you are hosting on your website everything goes through Google. The two businesses are not to discuss the issue between each other. Google does not guarantee a set amount of clicks or earnings for a host website. It also doesn’t guarantee any increase in traffic or sales for a business.

Google Adsense has the right to use the name of businesses participating in the program for presentations, marketing, and financial reports. Users of Google Adsense are required to pay for the amount of pay per clicks their ads received as outlined. Adsense accounts are non-transferable under any circumstances. They can’t be resold to another provider. A maximum of three ads per webpage can be displayed. Advertisements can’t be placed on webpages that don’t contain content for your website. A webpage can’t be used for the sole purpose of displaying ads to make money.

Click fraud is not acceptable at all by Google Adsense. It damages the reputation of the program and costs the advertisers a great deal of money. Any website hosting advertisements that is believed to be involved in Click Fraud will be banned from using the program. If you chose to use Google Adsense to advertise your business, protect it from Click fraud by purchasing Click Fraud software.

Google Adsense is a great opportunity for businesses to advertise their products and services on various websites and pay only for the number of consumers who click on the link to go to that businesses website. It is also a great way for a business to make money by hosting advertisements for other businesses. Understanding the policies of Google Adsense will help you determine if the program is right for you. It also helps the program work properly for all those involved in it.

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Sunday, July 01, 2007

Targeted Adsense Results Made Easy

Adsense is a great way to generate income for your website if you are willing to put up advertisements for other companies. Adsense is also a great way for a business to advertise at a low cost and generate more traffic to their site. Regardless of which side of the fence you sit on, it is important that Adsense results are targeted. I will discuss how this benefits both the advertiser and the business that is doing the advertising.
Let’s say you have a business and you are allowing advertisements for other businesses to be posted there through Adsense. The only way you make any money is if the advertisement is targeted towards something the consumers viewing your website are interested in. It only makes sense for the ads to be in the same ballpark as what you offer but not an ad that directly competes with what you are offering.
On the advertisers end, Adsense is a great way to get more traffic to their website. They also only pay for each click that links back to there website from the ones where the ads are posted. Behind the scenes, a lot of hard work and time are investing in advertising. What good does it do if no one looks at the ads? There would be no logic to advertising sports cars on a website that is for children or advertising chocolate on a website for diabetic supplies unless the candy is for diabetics, then we have something to work with!
Adsense from Google has a great system they work with. The more information a business gives them when they sign up either to advertise or to host advertisements, the better the target will be met. Google Adsense works hard to match advertisements with what the various websites are offering as well as the target age group. Their data is also based on what the consumers out there are looking for. They are very aware of consumer trends. The goal is to get advertisements of the websites that appear natural to the consumer. It is also out of respect. Who wants to go online for a pair of running shoes and see ads for adult products and websites?
Keywords are very important when it comes to Adsense. This helps the system match up advertisers and advertisement hosts by comparing the keywords. The more keywords you enter when you complete your application at Adwords, the more matches will be provided. Content on your website is important for getting advertisements to host on your website. In fact, the more content you have the more advertisements will come your way. This is because the robots of the Adsense program at Google will pick up on this additional content. You can also place more keywords if you have more content.
Section targeting is also a great way to get the results you are looking for. This method allows you to suggest particular portions of your text that is part of your website to Google. You can request that they generate advertisements for your website to host based on that material and content. Section targeting is very simple to implement as it only involves adding certain html comments to the html code of your website. You also have the ability to ask Google and the Adsense program to ignore particular portions of material and content on your website that you do not want to offer advertisements for.
Adsense can work very well for you as an inexpensive way to get more advertising for your business. This is done by paying other websites to host your advertisements. You will pay them a set amount each time a consumer clicks the ad from their website linking to yours. As an advertisement host, Adsense is a great opportunity to make money. The key for both parties to benefit the most is by targeting the results. This includes using keywords and coding to get particular ads and to prevent advertising for something you don’t want on your website.