How To Create Hot Selling Headlines For Your Ads
Even in the offline world, leading ad copy writers usually test half a dozen headlines, often getting results that surprise them, before finally settling on the one that has proved to be the hottest seller.
It greatly surprises the uninitiated to discover that internet advertising professionals and copywriters spend much more time on their headlines than on any other part of their ad copy. Sometimes they will come up with dozens of different headlines before they finally settle on one that they'll use.
Even in the offline world, leading ad copy writers usually test half a dozen headlines, often getting results that surprise them, before finally settling on the one that has proved to be the hottest seller.
What all this clearly tells us is that it pays to spend a lot of time on your headline. It is not too difficult to figure out why. Clearly the headline will decide how many prospects will read past it and ultimately how many will click through to land at the desired target site.
The most common mistake made by people who write headlines is to try and appeal to everybody. Quite often this will end up in you appealing to nobody. Actually your headline should flag the exact people you are interested in. The more specific the headline the better.
The other common mistake is to tell the whole story in your headline. Have you ever come across a headline that tells you the entire contents of what follows? Naturally you will not bother to read it. This is one of the reasons why headlines that ask questions are so effective. Curiosity is a very strong human emotion that many leading copywriters use in their headlines.
A good place to learn how to write good headlines is to scan through the headlines of leading supermarket tabloids. There is probably no other harsher and more demanding school for headline writing. One headline can sell a few thousand copies of a supermarket tabloid while another on the very same story can sell a couple of million copies. The same truth can be applied to the potential sales you are capable of making at your site, based on the headlines you choose for your ads.
Begin your online marketing campaign with Majon's Email Marketing and Search Engine Submission service.
Even in the offline world, leading ad copy writers usually test half a dozen headlines, often getting results that surprise them, before finally settling on the one that has proved to be the hottest seller.
It greatly surprises the uninitiated to discover that internet advertising professionals and copywriters spend much more time on their headlines than on any other part of their ad copy. Sometimes they will come up with dozens of different headlines before they finally settle on one that they'll use.
Even in the offline world, leading ad copy writers usually test half a dozen headlines, often getting results that surprise them, before finally settling on the one that has proved to be the hottest seller.
What all this clearly tells us is that it pays to spend a lot of time on your headline. It is not too difficult to figure out why. Clearly the headline will decide how many prospects will read past it and ultimately how many will click through to land at the desired target site.
The most common mistake made by people who write headlines is to try and appeal to everybody. Quite often this will end up in you appealing to nobody. Actually your headline should flag the exact people you are interested in. The more specific the headline the better.
The other common mistake is to tell the whole story in your headline. Have you ever come across a headline that tells you the entire contents of what follows? Naturally you will not bother to read it. This is one of the reasons why headlines that ask questions are so effective. Curiosity is a very strong human emotion that many leading copywriters use in their headlines.
A good place to learn how to write good headlines is to scan through the headlines of leading supermarket tabloids. There is probably no other harsher and more demanding school for headline writing. One headline can sell a few thousand copies of a supermarket tabloid while another on the very same story can sell a couple of million copies. The same truth can be applied to the potential sales you are capable of making at your site, based on the headlines you choose for your ads.
Begin your online marketing campaign with Majon's Email Marketing and Search Engine Submission service.
posted by SJP Blogger at
6:21 AM
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