Why Are Blogs Different From A Website?

With the confusion between the functions of a blog and web site persisting, it has proved more difficult for many online marketers and entrepreneurs to use the two very different online tools properly in their marketing plans. Yet it is extremely important for everybody to understand the key differences between a blog site and a web site so as to understand best the key strengths and weaknesses of the two and what marketing functions each will tend to accomplish best.

As blogs (previously known as web logs) have continued to dominate the World Wide Web in recent times, the differences between traditional web sites and blogs has become increasingly blurred for many bloggers and users of the net.

With this confusion persisting, it has proved more difficult for many online marketers and entrepreneurs to use the two very different online tools properly in their marketing plans. Yet it is extremely important for everybody to understand the key differences between a blog site and a web site so as to understand best the key strengths and weaknesses of the two and what marketing functions each will tend to accomplish best.

The key differences between a blog and a web site is that a blog’s main function is being a web log or online diary. As the term "online diary" suggests, this is where a blogger can generate a lot of interesting personal comment and intimate details and information about a particular niche subject or topic that they have chosen to cover. Blogs are quick and easy to set up. Blogs are a less expensive way of advertising your business to the online community.

A web site on the other hand is the official address and location of a web-based business. Just the place you would expect to find ecommerce tools and landing pages where customers can make a purchase online. Blogs and websites can work hand in hand with one another.

The truth is that a blog is hardly the place where you would want to reach for your credit card. Yet a blog is not less important. Blogs are classified as being increasingly important to any web based entrepreneur because it is where all the action is. In actual fact traffic is generated in large quantities at blogs and then re-directed to web sites for the actual sales transaction to be consummated.

In conclusion none can really totally replace the other and both blogs and web sites have their individual very important key roles to play in the marketing success of any online enterprise.

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Blog Posts And Links Last Forever: What It Means To You

Only those who at one time have had to deal with the endless headaches of offline marketing and referral tools like sales persons or newspaper ads will begin to appreciate the huge plus that links and blogs bring to any online business

Blogs and links are very closely related to each other. It is the almost natural ability of blogs to rapidly link to one another that has caused these web logs (as they were first called) to quickly rise in prominence to what they are today. As you read this virtually all the growth on the World Wide Web is being driven by blogs.

The other key advantage that links and blogs enjoy is that they both last virtually forever once they are up and running on the web. This is a huge advantage and it is important for every webmaster and blog owner to fully understand the full implications of this.

For starters it means that once your blog or link is up and running, it will continue to generate traffic for you, slaving away on your behalf for many years to come. What’s more, links and blog posts that contain links hardly require any maintenance once they are up and running.

Only those who at one time have had to deal with the endless headaches of offline marketing and referral tools like sales persons or newspaper ads will begin to appreciate the huge plus that links and blogs bring to any online business using them as marketing channels. They will quickly understand the fact that most offline tools usually come with endless complications and a constant need for attention, repeated investment, and endless supervision and maintenance.

The facts are that apart from not requiring most of these things, blogs and links will last for many years on the World Wide Web giving a webmaster continuous service and an endless flow of valuable leads and traffic. This in itself makes them big winners.

Links have an added advantage over blogs. And that is the fact that they can be purchased which means that you can acquire a large number within a short time. You pay once and keep them forever working for you and your site.

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Why Web Links Are Important

In recent times many webmasters and blog owners have suffered a lot of anxiety as search engines have adjusted and changed their rules all too frequently. Every time they do this, the ranking of various web sites in the search engine marketing world changes. Imagine waking up one morning to find that the traffic to your main revenue-generating site has suddenly dried up? On closer examination you identify "the culprit" - your site has virtually disappeared from it’s high search engine rankings perch.
You can be sure that if there is a nightmare that most webmasters wake up from sweating and shaking in horror, then this one has to be it.

Search Engine Basics Of Relying On Links Have Never Changed
However in all the constant and regular changes we have seen, there is one thing that has never changed. We are of course referring to one way links pointing at a site. If anything they seem to be getting increasingly important as far as search engines are concerned.

Search engines consider them to be the ultimate vote of confidence on a site’s importance. Web Links are the key fundamental thing that ultimately decide the ranking of a site in any search engine results.

Meaning that if a site endeavors to constantly build up on its’ one way links, the webmaster or site owner need never have the nightmare of all their traffic suddenly disappearing or being wiped out because of some change in rules at some leading search engine.

Links Generate More Valuable Traffic Than What You Get From Search Engines
There is nothing that is as valuable as links pointing at your site from other relevant or related topic sites and blogs. The traffic generated from such links will tend to be much more targeted than any traffic you receive from search engines.
In other words, the value of good, relevant links goes beyond search engine rankings and with the correct strategy on links, it will not matter too much what leading search engines do when you have a growing number of links generating healthy traffic to your site.

The Best Kind Of Links For Your Web Sites


Links to a web site play two major roles. Firstly they direct immediate traffic from the site where they are located to the target web site. Secondly, they improve a web sites’ ranking. Here's what you need to know about links.


Links can make or break a web site. In other words the lack of them can greatly hamper the progress and success of any site.

Links to a web site play two major roles. Firstly they direct immediate traffic from the site where they are located to the target web site. Secondly, they improve a web sites’ ranking. If you get to the top ranks of a popular keywords search phrase, it could mean huge free traffic for a long time to come.

Marketing Companies such as Majon.com (one of the oldest Internet Marketing companies on the planet)have plenty of services that provide you with one-way links.

You just need to take a closer look at any high traffic successful web site and you will immediately notice that they tend to have a very high number of links pointing towards them. It is not too difficult to get this kind of information on any web site and there are a host of options available. You can for instance use the Google search engine by entering the complete address of the site and then after you get the results, clicking on the link that says, "web sites linking to this site." Other tools for measuring the number of links to a site include the Technorati.com site and a host of other sites and available software.

Some webmasters usually work very hard at swapping links with other sites (reciprocal links). Unfortunately this is considered to be a very inferior kind of link by search engines. While reciprocal links may be useful at driving traffic towards a web site, they will tend to have a very minimal impact on a web sites’ ranking with search engines. It is clear that search engines are increasingly giving much lower significance and weight to reciprocal links.

Actually what any web site really needs are lots of one-way links that point at it. One of the easiest and quickest way of getting such links is to purchase them through a reputable web site or business that will purchase links at various relevant sites. The advantage is that links are purchased once and are usually more or less permanent.

Promotional Articles Increase Your Web Site Traffic


Unlike traffic that directly originates from search engines, visitors who arrive at your site after having read your promotional articles will not only be highly targeted, but will be much easier to convert into buyers. Promotional articles get you quick exposure.


One of the most effective methods of getting targeted traffic to a site is by using promotional articles. There are several reasons why articles are effective and examining them will help us understand this subject a little better.

To start with, it is useful to remember that most people come online looking for information. They are usually already aware of the fact that this information is available in web sites and they are eager to find sites that are packed with the information that they are looking for. If they find a promotional article covering the subject that they are seeking information on, they will eagerly read it and if they like what they see, they will then visit your web site. Promotional articles are therefore a great way to attract attention to yourself and your web site.

Unlike traffic that directly originates from search engines, visitors who arrive at your site after having read your promotional articles will not only be highly targeted, but they will also already be prepared in that they will have a very good idea of what is available at your site. This means that they will usually be much easier to convert into paying clients. In other words much smaller number of readers arriving at your site through promotional articles will tend to be much more profitable to you than bigger numbers arriving via any other web site promotional method you can think of using.

Then there is the fact that a single article can continue to pull in traffic for your web site for years to come without you having to invest any more time or money on it. For instance a good promotional article distributed to article directories, web sites and blogs will tend to remain online for years. In effect it will continue to be available to persons interested in the subject, and a good number of them will end up at your web site. This is a huge advantage.

These are but a few of the many reasons why articles tend to be more profitable than many other forms of web site promotion.

Little Known Effective Web Site Promotion Techniques


There are a number of unconventional but highly effective web promotion techniques
available to those who are able to get a little creative. The principle advantage with unconventional or guerilla-marketing techniques is the fact that they often cost less money than other techniques. They just require some creative thought, a little planning and some time. Yet the rewards can be huge.


There can be no doubt that website promotion has proven to be one of the most challenging obstacles to many web site owners. How does one get their web site noticed among the sea of millions of web sites out there, much less get actual hits and visits?
There are a number of unconventional but highly effective web promotion techniques available to those who are able to get a little creative. The principle advantage with unconventional or guerilla-marketing techniques is the fact that they often cost less money than other techniques. They just require some creative thought, a little planning and some time. Yet the rewards can be huge.


Set Up A High Traffic Blog
Blogs are the ultimate and most potent guerilla-marketing weapon ever discovered by man. Unfortunately many webmasters and site owners are yet to fully appreciate the potential explosive power of blogs. This can actually work to your advantage. The key to success with blogs is getting others to link to your blog. This will rapidly enhance your search engine ranking and get you tons of traffic overnight. Smart bloggers get others to link to them by using various techniques. One of these linking techniques is utilized by posting something topical and yet highly controversial to a blog site.
Some webmasters have built up huge traffic to their sites by simply setting up a high traffic blog site and then littering them with relevant links to their web site(s). You can use the most popular blog hosts online to set up your own free blog site now blogger.com is one of my favorites.

Use Comments On Blog Sites Without Spamming
Find a couple of high traffic blog sites that cover topics that are closely related to what your site focuses on. Read these sites regularly for a few days. The idea here is to fully understand what they are about and even more important – why they are so popular. You can then attempt to write comments on these sites that are highly relevant. Do not place any links back to your web site or blog site because this can be considered spamming and it will not give you the desired effect. Instead gently point readers to the direction of your site and just stop short of naming the site. Depending on the way you have crafted your comment and how useful of a solution the site you are pointing to really is, sooner or later, somebody will ask you to name your site.

Create Several Opt-in Email Lists Or Purchase Email Advertising Services
It can be a tough job building up an opt-in email list. In many cases it takes ages to get a handful of names. However you can build your list much faster by starting a number of different lists all related to the topic covered by your site. There are several ways of doing this. You can offer several different free ebooks at your site (You do not even need to write them yourself! There are numerous ways to get content available for free re-distribution.

You can also launch several different blogs and again you don’t need to write the content yourself. You can post free articles from article directories (see the two I have already named above) and then offer to give away several interesting free email reports if people join your email list.

If for instance you have just 10 different lists set up you need an average of only 200 in each list to have a total opt-in email list of 2000 names. This is a very good number to start emailing to and it can generate a lot of income for you. All you need to do is to occasionally summarize the most useful tips from your own web site and when emailing your report out, you can very carefully and very wisely insert your links to your web site where they are relevant.

The Best Kind Of Links For Your Web Site And How To Get Them

Without links, and lots of them pointing at your site, you’re finished. Yet it isn’t that easy to get the kind of one way links that search engines favor. The kind that will get you loads of traffic and profits, overnight.

Links can make or break a web site. In other words, lack of them can greatly hamper the progress or success of any site or blog.

Links to a web site play two major roles. Firstly they increase traffic from the site where they are located to the target site. Secondly, they improve a sites’ ranking. If you are able to get to the top rankings of a popular keywords search phrase, it could mean huge free traffic for your site for a long time to come.

If you take a closer look at any high traffic successful web sites, you will immediately notice that they tend to have a very high number of links pointing towards them.

How can you tell the number of links pointing at a site? It is not too difficult to get this kind of information on any web site and there are lots of link detecting tools available. You can for instance use the Google search engine by entering the complete address of the site and then clicking on where it says, “web sites linking to this site,” on the next page that comes up. Other tools for measuring the number of links to a site include the Technorati.com site (which specializes on blogs only) and a host of other online tools and available software.

Some webmasters usually work very hard at swapping links with other sites (reciprocal links). This is considered a very inferior kind of link that will only be useful at generating traffic towards your site and will tend to have a very minimal impact on your web sites’ ranking with search engines. This is because search engines are increasingly giving much lower significance or weight to reciprocal links.

Actually what any web site really needs are lots of

one way links pointing at it. One of the easiest and fastest ways of getting such links is to actually purchase them through a reputable web site or business that will generate links at various relevant sites, all pointing to your web site.

Traffic From Articles Can Be Extremely Profitable

Traffic from articles is usually quality traffic. The numbers may be lower than traffic produced by other means, but these prospects are usually better prepared to buy whatever it is you’re offering for sale at your web site. Find out why


One of the most effective methods of getting targeted traffic to a site is by using promotional articles. There are several reasons why articles are so effective and examining them a little more closely will help us understand this subject much better.

To start with, vast majorities of people who come online are usually looking for information. They are frequently already aware of the fact that this information is available in web sites and they are eager to find sites that are packed with the information that they are looking for. If they find a promotional article covering the subject that they are seeking information on, they will eagerly read it and if they like what they see, they will then visit the web site listed in the resource box at the bottom of the article. Promotional articles are therefore a great way to attract attention to yourself and your site.

Unlike traffic directly from search engines, visitors who arrive at your site after reading your promotional articles will not only be highly targeted, but they will also already be prepared in that they will have a very good idea of what is available at your site. This means that they will usually be much easier to convert into paying clients. In other words fewer readers arriving at your site through promotional articles will tend to be much more profitable to you than huge numbers arriving via any other website promotional method you can think of using.

Then there is the fact that a single article can continue to pull in traffic for your web site for years to come without you having to invest anymore money. For instance a good promotional article distributed to article directories, web sites and blogs will tend to remain there for years. This means that it will continue to be available to persons interested in the subject, and a good number of them will end up at your web site. This is a huge advantage.

These are just a few of the many reasons why articles tend to be much more profitable than many other forms of website promotion.