Tuesday, May 22, 2007

Email Marketing Tips for Your Marketing Campaign

Using email is a great way to market and promote your e-commerce business. With people being so busy and getting junk mail, how do you make your email stand out? Here are some helpful tips to get you the most benefits from this effective marketing tool. It is important to do some research and attempt to get your marketing sent to a target market that will likely be interested in the products or services you are offering.

Some companies randomly send emails to people who have absolutely no interest in what is being advertised. You will get a very low response from such marketing methods. If your website asks for consumer information including an email address, but respectful. Ask if they are interested in receiving e-mail advertisements and promotions. If they choose not to then don’t add them to your data base for marketing by email. Make sure you have the permission of the consumer to send them such materials. You are required by law to include an opt out link in the event the consumer no longer wants to receive such emails from you.

Statistics show Tuesday and Wednesday are the most effective days to send out marketing emails. Send them out in the morning so that individuals have time to read them during breaks, lunch hours, and in the early evening. You might have a lot of information to pass on to the target market, but keep your email short and to the point. Most internet users like to go through their emails quickly. If yours is lengthy it may get deleted or saved to be read later. You want the consumer to be able to read it as soon as they click on it and get all the information. Make sure you have hyperlinks that take consumers immediately to your website if they are interested. Internet users are not patient. Most will not wait longer than five seconds for your website to appear.

It is important to test your marketing email in the various email programs including Yahoo, MSN, Hotmail, and AOL because they all work differently. Your graphics and pictures may be distorted in particular email programs. This will result in all those consumers not being able to use your marketing email as it was intended. Taking the time to conduct these tests can make the difference between an effective email marketing campaign and one that is a flop.

How often do you want to send an email to your consumers? This can be tricky to determine. It really depends on your products or services and your target market. You want to keep your business name fresh in the mind of the consumers but they will stop reading the emails from you if they become too frequent. Some businesses do them weekly or monthly. Others choose to only send an email when there is a huge promotion going on. A business newsletter is a great way to contact the consumer monthly with fresh information. You also want to give consumers a very simple way to change their email address as it is very common to change email service providers.

You need to have an effective system set up to answer any questions emailed to you from customers within 24 hours. This will show your business is serious about keeping them satisfied before, during, and after they make a purchase. Issues come up and most consumers will give your business the opportunity to help resolve the situation. This is your opportunity to prove the integrity of your business.

Email marketing is a very effective and useful tool for marketing your e-business. Taking the time to proceed with the process after you have conducted some research to identify the target market and following these effective email marketing tips will provide you with the opportunity to generate the most business from your marketing campaign. There is a great deal of competition in the world of e-commerce and you will have to work hard to be the best.

Try targeted opt-in email marketing for your email advertising campaign.


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