Tuesday, November 20, 2007

How to Blend Adsense Ads with Your Website...

Adsense is a wonderful opportunity for you to generate additional income for your website. It doesn’t cost you anything is the best part! Adsense is also very simple. You have to complete an application with Google and be accepted to host advertisements for other businesses. Then you simply add lines of code to the html on the pages of the website where you are willing to have advertisements. With that all in place, how do you blend the Adsense Ads into your website so they don’t stick out like a sore thumb? You don’t want them to distract the consumer from what you are offering on your website.

You may not be aware of it, but you have a lot of say in how the advertisements are placed on your website including the placement, format, color, and style. There are many places on a website to put Adsense Ads. Some prefer to place it on the top of the page and others like the bottom of the page. Along either side of the text for your website is convenient too. Since we read from left to right, the right side is more common as it will attract attention as the eyes move across the page.

According to Google Adsense, the most effective location is at the top of the page because the entire ad can be seen. Often parts of it are hidden when on the sides unless the mouse is used to scroll over the information. This can be distracting to the consumer and lose the effectiveness of the advertisement. They also recommend using different colors for the ads to differentiate it from your website materials, but to use colors that compliment each other.

The format can be modified to make it different or the same as your website. Some advertisement hosts like everything to be in the same style and size to give a symmetrical look to the pages. Others like to have their information completely distinct from the advertisements. Both are effective so it is only a matter of personal preference as to how you want your website to appear. Colors including the background can be changed to make everything work together well. You might have to experience a little to come up with the right design you are happy with.

You want to blend the Adsense ads enough that they look natural appearing on your website rather than appearing to be out of place. If they don’t look natural they can be distracting to the consumer. They also won’t be effective because consumers don’t trust what doesn’t look professional when it comes to the internet. This could be damaging to your own sales on your website so pay close attention to this issue. It is a good idea to ask some others for feedback on how the information appears to them on your website. You should avoid placing ads to where they appear to be banners.

Adsense offers you some useful tools as well to get everything to blend. The Google Adsense Preview tools allows you to test the layout of your website with the ads in place. This gives you the opportunity to change anything that is ineffective before your consumers view in over the internet. You can also contact their customer support 24/7 for questions or concerns you may have.

Adsense is a great way for your website to generate additional income by offering to host advertisements for other businesses with similar products and services to offer consumers. You are still in control of the layout and design of your website.

Sunday, October 07, 2007

Having Trouble with Click Fraud?

Click fraud is a huge issue that plagues the success of Adsense. If you participate in Adsense then be warned on both sides of the field.

Click fraud involves the process of intentionally clicking ads listed on your website for the purpose of earning money rather than intending to view the products of the advertiser. Adsense involves placing ads on your website for other businesses. The way your website makes money is determined by the number of clicks to the advertiser’s link. Most websites who participate in Adsense are honest. However, the issue of click fraud is happening more often on the internet as the owner’s of some websites have found it an enticing method of generating more money from the advertisers.

With the onset of click fraud, software has been designed to analyze data based on the traffic to a website. This information is used to determine the possibility of click fraud. If you advertise this way you should invest in click fraud software or you may pay more for advertising than you should be. This software costs from $99 to $299, so it is very cost effective. It is believed as much as 20% of the cost advertisers are paying out each month is due to click fraud. With 3.2 million dollars generated each year for this type of advertising, 20% is a very high dollar amount to be losing!

A common method of click fraud involves an online robot that clicks away at the advertisements listed on a particular website. This is the quickest method. Others either do it themselves, clicking away at the ads on their own website or they hirer others to perform the task for them at a price much less than what they receive in return from the advertisers. Sometimes click fraud is done not to make money but to sabotage competitors. This is done by finding websites that advertise for them and continually click the ads. This will then cost that competitor a great deal of money they have to pay out for advertising without any hopes of generating additional sales from that cost.

Those who participate in the act of click fraud should be very careful. There are strict guidelines in place by Google to protect the reputation of their Adsense operations. Anyone caught participating in click fraud will be banned from further advertisements on their website. Google has invested 2.7 million for their Fraud Squad. They feel this investment is worthwhile though as click fraud is a serious issue. It has the potential of destroying the entire advertising industry online as we know it.

There are legal issues involved as well. A California man was charged with obtaining more than $150,000 due to click fraud in 2004. He has been indited by a Grand Jury. However, there are no state or federal laws yet against click fraud. This particular man was only indited in his scam because he came clean about it with Google in a blackmail scheme. He was going to sell his secret of how he did it to Google for another $150,000. If they didn’t give it to him he threatened to keep on doing it. If we can get state and federal laws to see click fraud as a classification of fraud with the possibility of a felony charge and jail time it may deter the amount of click fraud that takes place.

As a provider of such advertising don’t be tempted to click on the ads yourself or with an automated system. The risk of getting caught is very high as are the financial and legal repercussions. As an advertiser pay close attention to high changes in advertising costs through Adsense. Take the time to question these increases. Is it click fraud or great increases in traffic? Have sales increased? It is a great idea to invest in click fraud software as well to protect your business as well as your advertising budget.

Advertise with Adsense

Adsense is a great opportunity for you to advertise your business while not spending a great deal of money on it. It is very effective because the internet is visiting by millions of consumers each and every day.

Adsense is a great marketing method that can be quite effective for your business. It involves advertisements for your business being posted on the websites of others. In a world where millions access the internet every day, this type of marketing is very effective. It has the potential of generating more traffic to your website. A percentage of that traffic will likely result in an increase of sales for your business.

It is less expensive that other types of marketing because you only pay when a consumer clicks your link from one of the websites you are advertising on. This is a great opportunity for new businesses, small businesses, those on a low marketing budget, and larger businesses that are looking at ways to market their products or services while cutting out unnecessary costs.

Take a moment to look at various websites on the internet. I am sure you will find several sites that offer advertisement links for other businesses. You will also notice they look professional and attractive. Are you ready to give advertising with Adsense through Google a try? The process is very simple. You will need to go to www.AdWords.com. Here you will complete a detailed application. It is important to use relevant keywords for your products or services as this is how matches will be made to relevant websites who will be posting your ads. Google Adsense offers great tutorials to help you select the right keywords for your business.

Google Adsense allows you to create your own ads just like you would for any other type of advertising campaign. They program allows you to format for specified languages and geographic locations. Once the ads are posted on various websites consumers can choose to click on the link and be directed to your website. This is the only time you will pay an advertisement host website. When you set up your ads, you will decide how much you are willing to pay per click on your advertisement. You will also have the opportunity to change and edit your advertisements any time you like. If the advertising is going well you might be able to increase the amount of sites you advertise on.

There is a five dollar activation fee for each new business to set up an account on Google Adsense. Most credit cards can by used for payment as can Paypal and Post-Pay. There is no minimum dollar amount you have to pay each month. Again, you only pay for when consumers click on your link from a website you are advertising on. If they access a webpage with your advertisement on it and read it but don’t click on it, then you pay nothing.

As with most other types of business, there are scammers out there waiting to take advantage. Click fraud is a problem with Adsense advertising. Click fraud involves setting up a system to click on advertisement links or doing it manually to earn more money from the business that is advertising. Another reason click fraud is done is to damage competitors by clicking on their ads, knowing they will have to pay out more money. If you participate in Google Adsense for your advertising needs, it is a good idea to purchase Click Fraud software for your own protection. Google also works very hard to monitor such fraudulent activities.

To get the most out of Adsense advertising with Google, make sure you purchase Click Fraud software to minimize your risk of being taken advantage of by those out to make money at your expense or competitors wanting to see you waste earnings on high marketing bills.

Saturday, October 06, 2007

Info On Ad Blocks

Ad Blockers are a great way to eliminate the amount of ads you receive on your computer. This will make your computer work faster as well as protect your privacy more.

Are you tired of the continuous stream of ads coming your way every time you search the internet for something? If so, then you may be interested in learning more about the various Ad Blocks that will prevent this from happening. Your computer will also run faster without all of those ads and you will have more privacy regarding where you go on the internet. Most Ad Blocks work by blocking out the host files. Others work by using a list of host names. You can choose to ad new names to the list and take others off. You would continue to get ads from hosts that are not on your blocked list.

There are many types of Ad Blocks to choose from. The one that is right for you depends on why you want to block them and if you want the option of letting some through from a particular host or not. The market is saturated with various spyware and pop up ad software that block these ads out. Make sure the product you use has automatic updates as things change and is compatible with the other software you operate on your computer.

SuperAdBlocker is considered to be the most reliable product out there. It is able to remove more than 100,000 adware and spyware components. This means regardless of the method the advertiser is using your software will likely prevent it from getting through to your computer. You will also be able to block banners in the area of instant messaging. This software comes with free updates as well as excellent customer support that is available 24/7 at no charge. SuperAdBlocker is available for only $29.95.

Mozilla is a type of Ad Blocker that allows you to make the choice of the advertisements you are exposed to as you go. It has a built in command called “block images from this server”. It is very simple to use. When you run across an ad you want blocked from your computer simply right click. Double click the “block images from this server” option ad the ad will disappear.

Those who advertise with AdSense aren’t happy about these various ad blockers as they feel they will make their effective marketing tool a waste of time. Those who advertise for Adsense are worried to because they don’t know how those blocked ads will make their website appear to the user. They can rest easy because all the user will see is a blank spot where the ad would have been.

Will Ad Blocks affect the vitality and economy of the internet? I guess it depends on who you ask. Some researchers believe Ad Blocks simply give the consumer some choice over what they are exposed to just like any other mode of advertising. We all have the right to turn the TV channel if we don’t like what is on just the same with the radio station. Other researchers believe that Ad Blocks will hurt the internet and cost consumers more in the long run. This is because the advertisers will have to find new methods of reaching the consumer but it will cost them more. That additional cost will be passed on to the consumers. However the world of advertising and consumers continues to evolve and there are always new ideas being introduced. It will be interesting to see what happens next.

You can choose from various types of programs and software to block such ads. Some will block all of the advertisements while others allow you to block them from particular hosts. Others allow you to click on particular ads and remove them from your computer. Ad Blocks give you a choice in how advertising online affects you and your computer.

Thursday, October 04, 2007

Three Traffic Triggers

A squeeze page can take only a few minutes to set up, but you may be reaping the benefits for years to come.

Have you heard of a squeeze page before? If you are like many other internet users, you haven’t. If you are trying to make money, through selling an affiliate product or service, you are advised to examine squeeze pages. After giving it a close examination, you will see that there are a number of different ways that squeeze pages can help you.

When it comes to squeeze pages, you will find that they have a number of different definitions. In fact, it is sometimes difficult to pin down the exact meaning of a squeeze page. Although there are some variations, all squeeze pages, no matter how they are defined, have the same goal. That goal it to help you get the names and email address of internet users; internet users that you can then send emails or newsletters to. If properly executed, a squeeze page, which allows you to create an email list, will not only increase the amount of traffic that your website sees, but it may also increase the amount of affiliate sales you make.

As it was stated above, there are a number of different definitions for a squeeze page. There are many professional who believe that squeeze pages are simply a page where you have a small form that your visitors can fill out. Many times, the only information asked for is a first name and an email address. Once an internet user provides you with that information, you can then send regular emails or newsletters, whichever you prefer.

While many squeeze pages have nothing on them, there are many professionals who feel that you should provide a little bit of information. This is fine to do, but you want to be carefully with providing too much information or making your information appears as if it spam. For instance, if you are running a website that is centered on caring for your pets and the affiliate products that you are selling are pet related, you may want to write a little bit of information on pet care. However, when doing so, you do not want to promote your products now. Providing too much information may not only make it so your visitors don’t need to signup for your email alerts, but it may also discourage them from doing so.

There are also many professional who feel that you need to give visitors a reason to sign up for your newsletters or email alerts, like an incentive. The decision as to whether or not you want to offer an incentive is yours to make, but it is important to note that incentive have a positive track record. As an incentive, you may want to give you customers something free, such as en e-book. Keeping with example mentioned above, you may want to offer visitors are free e-book on pets, just for providing you with their name and email address. In most cases, this approach works wonders. It is a known fact that everyone loves free stuff, especially if it is something that they could use.

Now that you know exactly what squeeze pages are or what they can be considered, you may be wondering exactly why you should have one. As previously mentioned, internet users provide you with their names and email addresses on squeeze pages. Sending unsolicited emails can be considered spam and you may also be reprimanded by your web hosting company, your email provider, or even your affiliate programs. When an internet user actually provides you with their contact information, your email contact is no longer considered spam. In fact, you can send emails or newsletters to the individuals in question, as often as you would like. This is when you could then take the opportunity to promote the affiliate products that you are helping to sell.

Developing a squeeze page is relatively easy to do, especially if you have some web design experience. If you are unfamiliar with web design, you should still be able to create your own squeeze page, with assistance from a site building program or a professional web designer. If you would like to be able to promote your websites and your affiliate products as often as you would like, you are urged to create yourself a squeeze page today.

Saturday, September 29, 2007

How to Increase Affiliate Sales

Writing product reviews or recommendations is a great way to build a positive perception of you, your company, and the affiliate products that you are responsible for selling.

To make money with affiliate programs, you must be able to sell a product. With internet scams at an all time high, there are many consumers who are a little bit leery of buying a new product. That is why you should consider testing the products that you will be selling first. The testing of products is a great way to ensure that you are promoting a worthwhile product. Although testing is good enough, you might want to take it a step further. You may want to think about writing product reviews or at least recommendations.

When it comes to writing affiliate program product reviews or recommendations, ones of the most common questions asked is “why?” There are a large number of program participants who feel that it is just a waste of time. In reality, it isn’t. In fact, it could be the best use of your time. Product reviews and recommendations give consumers an idea as to what they are purchasing. In today’s society, a large number of consumers read product reviews before making a purchase, especially a large one. It is also important to note trust. Giving consumers insight into a product that you help sell allows them to develop a working relationship with you, even if it is just in their minds. In a way, a sense of trust is created; trust that could work to your advantage.

If this is your first time writing a product recommendation or a product review, you may be wondering what you should write. In all honesty, you are advised to take a consumer standpoint. If you were researching a product online, what you would like to know about that product? Taking this approach will help to ensure that your product reviews and recommendations are actually useful to those who read them. Items that you should include in a product review should include an overview of the product in question, the price that it is being sold for, what it can be used for, and the benefits of buying it.

When it comes to writing product reviews or recommendations, there are many individuals who take different approaches. In all honestly, you can take any approach that you would like. Essentially, this means that you can format your review or recommendation any way that you would like to. Despite having the freedom to choose your own format, you may want to consider using the sample outlined below as a guide. This sample uses a work at home e-book as the product in question.

To Those Who Want to Work From Home,

Are you one of the millions of Americans who you would like to work from home? If you are, you are definitely not alone. Finding a legitimate work at home opportunity can seem like a long and complicated task, but it doesn’t have to be. The “Learn How You Can Work from Home,” e-book has all the information that you will need.

Available for the low-price of $10, you can easily learn how to work at home. Hundreds of works at home opportunities are outlined. Familiarize yourself with each opportunity, learn what equipment or training is needed, as well as how much you can make. With the “Learn How You Can Work from Home,” e-book, you are sure to find the work at home opportunity of your dreams.

As it was mentioned above, the above mentioned sample is just one of the many ways that you can write a product review or recommendation. Once you have finished your review, you will want to put it to good use. Consider having it displayed on your webpage, submit the review to top article directories, or even use it as newsletter content. In all honesty, it doesn’t really matter how you choose to distribute your review or recommendations, as long as you do. In fact, once your product review or recommendation is in circulation, you may start seeing results right away!

Writing product reviews or recommendations will not take long, but you can benefit immensely from them. Whether you are in an affiliate program now or you are about to join one, you are urged to write a review or recommendations of the product that you are selling. In the end, you may be surprised with the results.

Thursday, September 27, 2007

Just what are affiliate programs?

Are you a webmaster? If so, you are urged to join an affiliate program. With being free, you have absolutely nothing to loose.

Are you looking for a relatively easy way to make money online? If you have been doing research online, you may have come across programs that are known or referred to as affiliate programs. Affiliate programs are a great way to make money online, but do you really know what they are? If not, you are urged to read on.
Before examining affiliate programs, namely what they are, it is best if you first familiarize yourself with internet marketing. All business owners need to market their business to the general public. Since all online customers are internet users, online business owners need to market their products or services to the internet community. This is where the term internet marketing comes from. A wide variety of different marketing tactics are considered internet marketing. Just one of those marketing tactics is affiliate programs. What is nice about affiliate programs is that they not only benefit online business owners, but they also benefit other webmasters; webmasters just like you.

When an online business owner, who is selling a product or service, wants to increase their sales, they seek assistance from other webmasters. This assistance is typically sought from webmasters who have a website that is, in one way or another, related to the product or service being sold. For instance, if the product being sold is a work at home e-book, webmasters running work at home business sites are likely to be sought after. If and when this partnership is formed, the exact details will be worked out. In most cases, you, the webmaster, will be asked to display links or banners that lead the other website; the one where the product, in this case a work at home e-book is available for sale.

As it was mentioned above, affiliate programs are a great way for online business owners to increase their sales and profits, but they are not the only ones who benefit from affiliate programs; webmasters do as well. Business owners who run an affiliate program usually work in conjunction with an affiliate tracking company. This company uses cookies and other internet technology to track internet user clicks. This means that if an internet users clicks on one of your affiliate links and ends up making a purchase, the tracking software used will record that purchase, when it occurred, and the amount of it. This allows business owners to know exactly how much you helped them out. In turn, you will be rewarded for this assistance.

Speaking of being rewarded, this reward is referred to as commission. With affiliate programs, you receive commission for helping an online company generate internet sales. The amount of money that you receive will all depend on the company in question, as well as the amount that you originally agreed to. Many of the businesses who are looking for affiliate partners advertise, upfront how much their affiliate partners make. This amount is typically a percentage of the sale. As previously mentioned, that percentage will vary, but it is not uncommon to see percentages from three percent all the way to fifteen percent. If commission is not determined by percentage, it will often be a flat rate amount.

In a way, the affiliate program that you choose to apply to will have a large impact on the amount of money that you make. That is why it is extremely important that you choose an affiliate program wisely. It is important that you thoroughly examine the amount of money that you can make, through commissions. It is also important that you familiarize yourself with any rules or restrictions that an affiliate program has. For instance, there are some rules as to how you can link to or promote an affiliate product. It is important that you not only familiarize yourself with these rules, but follow them. If you do not, you could find yourself disqualified from participating in the program.

In short, affiliate programs are a great way to make money online. Affiliate programs allow you to legitimately make money online without having to have your own product. It is hard, if not impossible, to find other online money making opportunities like this one.

Tuesday, September 25, 2007

Make Money, No Product Required

Isn’t it amazing that you can make money selling products, without having to handle your own inventory? The quicker you sign for an affiliate program, the quicker you can start making money!

Would you like to make money by selling products online? If so, do you already have a collection of products to sell? If not, do you have the money needed to obtain them? If you are like many others, who want to make money online, there is a good chance that you do not have the funds needed. After all, if you did, you likely would not be looking for ways to make money online. While you might automatically assume that it is impossible for you to make money online, especially if you don’t have any products to sell, it isn’t. There is good news. That good news is that you can make money, a substantial amount of money, even if you don’t actually have a product to sell.

As it was stated above, there are a large number of individuals who want to make money online; however, many think that it is impossible to do because they don’t already have a collection of products or they don’t have the money needed to make the purchases. Unfortunately, when this occurs, a large number of individuals just give up. You are advised against doing this. As previously mentioned, it is possible to make money online, even if you don’t have any products to sell. You can do so with affiliate programs.

Affiliate programs are programs that create a partnership with business owners and webmasters. If you are already a webmaster this is great, but if not you can easily become one. As you likely already know, a webmaster is an individual who owns and operates their own online website. Once you have a website and you find another business, which is running an affiliate program, you can enter into a partnership with them. This partnership is unique because you can both benefit from it. Affiliate programs work to help business owners increase their sales, but they also help webmasters generate extra income.

Although affiliate programs sound nice, you may be looking for more information. After all, with internet scams at an all time high, you can never be too cautious. While some affiliate programs are operated in different ways, they tend to be operated in similar matters. This matter involves the business owner creating links or banners for webmasters, just like you, to display on their website. Special tracking software, which is often referred to as affiliate tracking software, is used. That software will enable a business owner to determine exactly when you helped them generate a sale and how much that sale was. This sale will, in turn, generate additional income for you by way of commissions. The amount of money that you make will all depend on the affiliate program that you choose to join, but your commission is often a percentage of your sale. In some instances, can also be a flat rate amount.

When it comes to affiliate programs, one of the questions most commonly asked is “why?” As previously mentioned, affiliate programs allow you to make money selling a product that isn’t even yours. This means that you do not have to deal with any inventory. You also don’t have to ship any products to the buyers. In fact, you shouldn’t even have to communicate with your customers. Your affiliate partner, the one who is selling the product, will do all of the work for you. What could be easier than that?

If you are interested in making money online, without having to have your own products to sell, you are urged to further examine affiliate programs, namely the programs that are available for you to join. You can find these programs by examining large affiliate hosting programs, such as LinkShare. You can also find affiliate programs to join by examining the online websites of various online retail stores. Typically towards the bottom of the main homepage, a business will outline whether or not they have an affiliate program that you can apply to. If you are really looking to make money online, you are urged to find a product, a service, or a company that you can fully stand behind, one hundred percent.